Why does certification matter?

Created by Taylor Ruecking, Modified on Mon, 25 Apr, 2022 at 10:07 PM by Taylor Ruecking

It isn’t just “letters after your name.” Certification is a statement about who you are and the commitment you have made to your career. Customers like dealing with a recognized professional, and having earned a CTA®, CTC® or CTIE® will let them know you are serious about what you do.


Certification program graduates utilize our digital credentials online search platform as a validation process and marketing tool to substantiate their expertise with clients and stakeholders.


The Changing Face of Travel Agents survey shows close ties between certification and financial success.

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